New campaign highlights the brand’s triple-action proposition across the body, organs and cells, positioning Chyawanprash as an everyday wellness habit.
Ahmedabad, November 2026: Dabur India Ltd has unveiled a new campaign for Dabur Chyawanprash titled “Triple Action On. Rakhe Andar Se Strong.” The campaign aims to bring the science behind the brand’s traditional Ayurvedic formulation to a new generation of health-conscious consumers.
Through a visual narrative, the campaign highlights Dabur Chyawanprash’s triple-action proposition across three levels — the body, organs and cells. It seeks to make the brand’s message of internal strength and protection easier to understand, while encouraging consumers to view Chyawanprash as an everyday wellness habit rather than a seasonal winter product.
Commenting on the campaign, Sriram Padmanabhan, Director, Dabur India Ltd, said that while Dabur Chyawanprash is familiar to generations of Indian families, the campaign aims to explain the science behind its formulation. He added that today’s consumers increasingly want to understand the products they choose and their role in everyday wellness.
The campaign also reflects changing consumer attitudes towards health, with immunity, prevention and overall well-being becoming year-round lifestyle priorities, particularly among younger consumers.
Binit Kumar, Marketing Head – Health Supplements, Dabur India Ltd, said the campaign was designed to connect with a generation that actively tracks its health and fitness. The film uses a familiar neighbourhood setting to shift attention from visible signs of health to the strength built within.
Conceptualised by McCann India, part of Omnicom Advertising India, the campaign film follows a father and daughter returning home after a tennis game and shopping. An unexpected interaction with a neighbour leads into a visual journey through the body, organs and cells, concluding with the campaign line: “Triple Action On. Rakhe Andar Se Strong.”
With this campaign, Dabur aims to reinforce Chyawanprash’s relevance among younger consumers while building on its longstanding association with immunity and wellness.