DS Group launches a 60-second, body-motion-controlled mobile game for users from November 3 to 10
National: Pulse Candy, from the Dharampal Satyapal Group (DS Group), has launched an augmented reality (AR)-powered, space-themed interactive game as part of its National Candy Day 2026 campaign.
Targeted at Gen Z and mobile-first consumers, the game allows players to use hand and body movements tracked through their smartphone cameras to control a 60-second space adventure. Players must collect Pulse candies while avoiding asteroids, decoys and other obstacles. Running from November 3 to 10, the experience is accessible directly through mobile browsers without requiring a headset, controller or additional hardware.
Arvind Kumar, Senior General Manager – Marketing, Confectionery, DS Group, said the campaign aims to celebrate consumers’ enthusiasm for Pulse Candy through innovative, technology-driven experiences. Following previous campaigns that encouraged fans to scream and blow for Pulse, this year invites them to move and chase the candy across a virtual space environment.
The campaign is designed to encourage repeat participation and social sharing, reinforcing Pulse Candy’s focus on interactive digital engagement.