Scheme offers 999-purity certified 24-carat gold coins, doorstep delivery and accidental insurance; company eyes expansion across India and overseas markets
Ahmedabad : Swarn Mudra has launched its ‘Swarn Mudra 24K Gold Savings Scheme’ in Ahmedabad from November 1, 2026, with the objective of encouraging regular savings habits and making physical gold savings accessible through affordable daily contributions.
Established in 2018, Swarn Mudra focuses exclusively on physical gold coins and offers customers 24-carat gold coins carrying 999 purity certification. The company aims to combine traditional gold savings with digital convenience through application-based and web-based platforms.The newly launched scheme offers two daily savings options of ₹50 and ₹100, with a tenure of 12 months.
Under the ₹50 daily plan, subscribers will receive a 50-milligram 24-carat gold coin every month, along with accidental insurance cover of ₹2.5 lakh. Under the ₹100 daily plan, subscribers will receive a 125-milligram 24-carat gold coin every month, along with accidental insurance cover of ₹5 lakh.
Affordable Gold Savings with Physical Coin Delivery
The scheme has been designed to make gold savings accessible through small, regular contributions. Its key features include:
- ₹50 Daily Plan: Monthly 50-milligram 24K gold coin and ₹2.5 lakh accidental insurance cover.
- ₹100 Daily Plan: Monthly 125-milligram 24K gold coin and ₹5 lakh accidental insurance cover.
- Gold Purity: 24-carat gold with 999 purity certification.
- Physical Gold: The scheme focuses exclusively on physical gold coins.
- Doorstep Delivery: Gold coins delivered directly to customers’ homes through courier, with applicable delivery charges payable by customers.
- Customer Protection: Accidental insurance coverage as per the respective plan terms.
- Digital Convenience: Application-based and web-based access to the company’s services.
Both plans have a subscription period of 12 months. The company aims to provide customers with a convenient way to accumulate physical gold through regular savings.
Swarn Mudra Plans Expansion Across Gujarat and Overseas Markets
Speaking about the launch and expansion plans, Gaurang Shah, Promoter of Swarn Mudra, said, “Swarn Mudra is introducing this type of gold savings scheme in India for the first time. Customers joining the ₹50 plan will receive a 50-milligram gold coin in physical form, delivered to their homes through courier.” He added that the company plans to expand its presence beyond Ahmedabad to other cities across Gujarat and India.
Swarn Mudra currently operates through four branches. Its existing locations include Helmet Circle, Bahucharaji and Kalol. The company is planning to establish new branches in Vadodara, Surat, Rajkot, Bharuch and Mansa in the coming months.
The company is also exploring international expansion opportunities, with preliminary discussions and enquiries underway for launching franchises at two to three overseas locations.
Technology-Driven Approach to Gold Savings
With application-based and web-based platforms, Swarn Mudra aims to make its services more accessible and convenient for customers. Its business model combines regular savings, physical gold coin delivery and customer accidental insurance benefits.
The company also highlights its regulatory compliance and RBI approval. Customers are encouraged to review the applicable regulatory documentation and scheme terms before enrolment. Through its 24K Gold Savings Scheme, Swarn Mudra aims to promote disciplined savings and increase awareness about financial planning while expanding its presence across domestic and international markets.