KISNA Launches Nationwide Festive OOH Campaign with Shahid and Mira Kapoor Across 300+ Billboards
National: KISNA Diamond and Gold Jewellery has launched a nationwide outdoor advertising campaign featuring brand ambassadors Shahid Kapoor and Mira Kapoor, placing its festive gifting message across more than 300 billboards in major Indian cities. The #GiftHappiness campaign is projected to generate over 5 million cumulative out-of-home (OOH) impressions, targeting consumers across key commercial centres and shopping destinations during the festive season.
The campaign spans major markets, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, with billboard placements along high-traffic roads, prominent commercial hubs and retail corridors. The initiative forms part of KISNA’s integrated festive marketing strategy, designed to strengthen brand visibility and connect consumer engagement with its retail network.
Featuring Shahid and Mira Kapoor alongside the brand’s diamond and gold jewellery collections, the campaign highlights festive purchase incentives, including up to 100% off on making charges on select diamond and gold jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, and 90% buyback and 95% exchange value on diamond jewellery, including making charges.
Additional offers include Double Gold Rate Protection with a 25% down payment and a Grand Festive Lucky Draw offering shoppers a chance to win more than 800 vehicles, including cars and scooters, under the brand’s ‘Shop. Sparkle. Win.’ proposition.
The outdoor advertising rollout complements KISNA’s broader 360-degree festive campaign, which includes television, digital and social media, cinema advertising, influencer collaborations, print promotions, retail branding and on-ground activations. The integrated approach aims to maintain a consistent brand presence across consumer touchpoints throughout the festive shopping period.
KISNA’s expanding retail network, comprising more than 170 exclusive showrooms and over 1,500 retail touchpoints across 400-plus cities in India, provides the distribution network for its nationwide festive outreach.
Commenting on the campaign, Parag Shah, CEO of KISNA Diamond and Gold Jewellery, said, “Festivals are an important occasion for jewellery gifting, and our focus is on making these celebrations more rewarding for customers. Our OOH strategy prioritises high-impact visibility in key markets through billboard placements in high-footfall locations close to our existing showrooms, creating a stronger connection between consumer engagement and retail footfalls. With Shahid and Mira Kapoor bringing #GiftHappiness to life, we aim to strengthen consumer recall, drive showroom footfalls and make KISNA a preferred destination for festive jewellery purchases.”
Prashant Awasthi, Chief Marketing Officer of KISNA Diamond and Gold Jewellery, added, “Our festive marketing approach is built around building a cohesive brand experience across multiple consumer touchpoints. OOH plays a key role in this 360-degree strategy, allowing us to reinforce #GiftHappiness in high-impact locations while television, digital, cinema and retail activations extend the campaign’s reach. By combining Shahid and Mira Kapoor’s appeal with compelling festive offers, we aim to drive stronger brand recall, consumer consideration and purchase intent during this important season.”
Through its nationwide campaign, KISNA is reinforcing its brand message, ‘Khushiyon Ke Har Pal Ke Liye KISNA’, positioning jewellery gifting as part of meaningful festive celebrations while using large-format outdoor advertising to strengthen its visibility across India’s key consumer markets.