Mumbai: KISNA Diamond and Gold Jewellery has unveiled the third film in its ongoing 9 Karat Diamond Jewellery campaign, using Gen Z humour and a quirky heartbreak-clinic setting to highlight the accessibility of real diamond and gold jewellery.
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The campaign showcases KISNA’s 9KT Jewellery, combining real diamonds, real gold, contemporary designs and skilled craftsmanship at pocket-friendly price points, aimed at young consumers looking for their first diamond purchase, self-purchase or gifting.
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “Young consumers want fine jewellery that reflects their personality and fits naturally into their lives. Through this campaign, we are communicating our 9KT proposition in a quirky and relatable language that resonates with Gen Z, while staying true to our philosophy of ‘Khushi ke har pal ke liye KISNA’.”
Set in a fictional heartbreak clinic, the film follows a young woman seeking help after a breakup. Her attention soon shifts from heartbreak to the jewellery worn by the doctor, when she discovers it is KISNA 9 Karat Gold Jewellery.
With the playful line, “Jab KISNA ka 9 Karat Gold Jewellery ho, toh priorities badalne mein waqt nahi lagta,” the film reinforces KISNA’s proposition of making fine jewellery more approachable for the next generation.