Ahmedabad: Core Connect Circle (CCC) organised a knowledge session titled ‘Brand Matters’ for its members, focusing on the role of branding in building successful and sustainable businesses. The session was led by branding expert Sanjay Chakraborty, who explained that branding extends beyond logos and visual identity to represent a company’s values, credibility, and market positioning. He highlighted how a strong brand helps businesses build customer trust and establish a lasting presence in a competitive marketplace.
The interactive workshop provided entrepreneurs with practical insights into creating a distinctive brand identity and leveraging branding as a tool for long-term business growth. Speaking on the occasion, Julie Panchal, Founder of Core Connect Circle, said the organisation remains committed to fostering continuous learning among entrepreneurs through expert-led knowledge sessions that support both personal and professional development. Core Connect Circle regularly organises business forums, networking events, and knowledge-sharing sessions to create a collaborative ecosystem where entrepreneurs can learn, connect, and grow together.