Ahmedabad : As screen time continues to dominate children’s daily routines, parents in Ahmedabad are increasingly embracing curated reading experiences to cultivate a lifelong love for books. Driven by busy lifestyles and the need for practical parenting solutions, families are moving beyond conventional book buying and adopting subscription-based reading models that make quality books more accessible, affordable and engaging.
Parents today face several challenges—from selecting age-appropriate books and managing growing home libraries to keeping pace with children’s evolving interests. Curated book rental platforms are emerging as an effective solution by offering personalized reading recommendations, doorstep delivery and the flexibility to regularly refresh book collections without repeatedly investing in new titles.
Among the platforms witnessing this shift is neOwn, an app-based children’s book rental service that combines digital convenience with the enduring value of physical books. The platform allows parents to browse curated collections tailored to their child’s age and interests while managing their reading journey through a simple mobile application. Currently serving nearly 500 families across Gujarat, Ahmedabad has become one of neOwn’s fastest-growing markets, driven largely through organic word-of-mouth recommendations.
“Ahmedabad has been a pleasant surprise for us. The fact that families are discovering neOwn through organic recommendations reflects a genuine desire among parents to build meaningful reading habits for their children. Today’s parents are looking for solutions that save time, provide better choices and make quality books more accessible without adding extra responsibilities to their busy lives,” said Kranti Gada, Co-founder of neOwn.
Rather than competing with digital technology, new-age reading platforms are leveraging it to promote offline reading experiences. Parents can discover books, personalise selections and monitor deliveries digitally, while children continue to engage with printed books, encouraging healthier screen-life balance.
Ahmedabad’s strong educational ecosystem is further supporting this transition. Schools and parents are increasingly introducing structured reading initiatives, including curated reading lists, age-based recommendations and reading challenges that encourage children to develop consistent reading habits from an early age.
The city’s multilingual culture is also shaping children’s reading preferences. Families are actively seeking books in English, Gujarati and bilingual formats, enabling children to connect with stories in languages they understand and enjoy. Responding to this demand, neOwn is expanding its Gujarati children’s library by collaborating with local publishers and authors. The platform recently added 10 children’s books by popular RJ Dhvanit, providing young readers with more culturally relevant and homegrown stories.
Beyond convenience, curated reading is also emerging as a more sustainable alternative to continually purchasing new books. As children’s interests and reading abilities evolve rapidly, rotating book collections allow families to provide greater variety while reducing household clutter and unnecessary consumption.
Ahmedabad’s growing adoption of curated reading reflects a broader shift in modern parenting, where families are choosing practical, technology-enabled solutions that preserve meaningful childhood experiences while fitting seamlessly into contemporary lifestyles.
Through curated collections, personalised recommendations, reading challenges and community-driven initiatives, neOwn is building a modern reading ecosystem that combines accessibility, convenience and the timeless joy of printed books for the next generation of readers.