Ahmedabad : Group Mangalam, a multinational conglomerate with an 84-year legacy of trust and business excellence, has announced its entry into India’s rapidly growing nutraceuticals and wellness sector with the launch of its new consumer wellness brand, NEAT Everyday.
Marking its retail debut, NEAT Everyday has simultaneously launched five stores across Ahmedabad, including a flagship Experience Centre at Prernatirth Derasar Road and four additional outlets at Bodakdev, South Bopal, Memnagar (Surdhara Circle), and Nehrunagar. The launch represents a significant milestone in Group Mangalam’s diversification strategy and underscores its commitment to serving evolving consumer wellness needs.
The retail rollout is aligned with NEAT Everyday’s long-term vision of becoming a leading player in India’s wellness economy by simplifying daily self-care through science-backed, clean-label products. Designed as an immersive wellness destination, the flagship store offers consumers a sensory-driven and interactive shopping experience focused on education, discovery, and personalized wellness solutions.
Science-Backed Wellness Portfolio
NEAT Everyday enters the market with a comprehensive portfolio of over 30 wellness products, formulated to meet the growing demand for preventive healthcare and everyday nutrition. The entire range is 100% vegan, gluten-free, paraben-free, and crafted using carefully selected natural ingredients.
The brand’s offerings are categorized across five wellness segments:
- Cold-Pressed Nutritional Oils
- Soft Gels and Health Supplements
- Ghee Capsules
- Moisture and Mist Personal Care Products
- Functional Gummies for Daily Nutrition
The portfolio has been developed to address modern lifestyle challenges while maintaining the highest standards of purity, efficacy, and convenience.
Tapping into India’s Booming Wellness Economy
India’s nutraceutical and wellness industry is witnessing unprecedented growth, driven by increasing awareness around preventive healthcare, nutrition, immunity, and holistic well-being. Industry estimates suggest that the Indian nutraceutical and wellness market is expected to reach nearly USD 30 billion by 2027.
Gujarat has emerged as one of the most promising regional markets, supported by a health-conscious consumer base and increasing adoption of premium wellness products. NEAT Everyday aims to capitalize on this opportunity through its omnichannel retail strategy and consumer-centric product innovation.
Commenting on the launch, Vipin Prakash Mangal, Chairman & Executive Director, Group Mangalam, said: “Our entry into the nutraceuticals and wellness ecosystem represents a natural evolution of Group Mangalam’s 84-year legacy of trust. Today’s consumers are increasingly seeking transparent, science-backed wellness solutions that seamlessly integrate into their daily routines. NEAT Everyday bridges the gap between purity and convenience while maintaining the highest standards of clean-label innovation. We are committed to enhancing the quality of life of our consumers and have charted an ambitious expansion roadmap with plans to establish over 275 retail touchpoints across India by March 2027.”
Sharing the brand’s retail vision, Honey Mangal and Tanisha Mangal, Promoter Group, NEAT Everyday, said: “We believe self-care should be intuitive, honest, and accessible. Our stores are designed not merely as retail outlets but as experiential wellness destinations where consumers can engage with products, understand their benefits, and make informed choices. Through this interactive environment, we aim to build meaningful relationships with our community and position NEAT Everyday as a trusted destination for contemporary wellness solutions.”
Expansion Roadmap
As part of its growth strategy, NEAT Everyday plans to rapidly expand across Tier-I and Tier-II cities through a combination of company-owned and partner-led retail formats. The company is targeting the establishment of more than 275 retail outlets nationwide by March 2027.
Complementing its physical retail presence, the brand will also strengthen its digital ecosystem through its e-commerce platform, enabling consumers across India to access its growing portfolio of wellness products. With a strong focus on innovation, quality, and customer experience, NEAT Everyday aims to become a leading name in India’s evolving wellness landscape while empowering consumers to make healthier lifestyle choices every day.