Mumbai: KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has achieved a significant milestone by crossing 150 exclusive showrooms nationwide on the auspicious occasion of Akshaya Tritiya. This marks a key moment in the brand’s accelerated retail expansion strategy.
With a presence spanning over 100 cities, KISNA continues to strengthen its footprint in Tier 2 and Tier 3 markets, witnessing strong demand in emerging consumption hubs such as Madurai, Gaya, and Azamgarh. Recent expansions include cities like Fatehpur, Etawah, Lalitpur, Jalandhar, Dehradun, Cuttack, Jehanabad, Budaun, Ambikapur, Burdwan, and Behrampur.
Notably, the Behrampur showroom—spanning approximately 3,600 sq. ft.—is among the largest in KISNA’s network, reflecting the brand’s growing retail scale and ambition.
The company’s retail growth is supported by a robust distribution ecosystem of over 1,500 shop-in-shop touchpoints, enabling deeper market penetration and wider accessibility. Building on this momentum, KISNA is now on track to expand to 200 exclusive showrooms by Diwali 2026, targeting high-potential markets across India.
Beyond retail expansion, KISNA continues to embed community engagement initiatives into its growth strategy. Each showroom launch is accompanied by social impact activities such as blood donation drives, cleanliness campaigns, tree plantation, and food distribution programs. As part of its 150-store milestone, the brand has:
- Planted 2,500+ trees
- Facilitated 1,800+ units of blood donation
- Supported food distribution for 60,000+ individuals
Commenting on the achievement, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group & KISNA Diamond and Gold Jewellery, said: “Crossing 150 exclusive showrooms on Akshaya Tritiya marks a significant milestone in our journey to make natural diamond jewellery more accessible across India. Our expansion is powered by a strong, integrated ecosystem combining manufacturing excellence with a rapidly scaling retail network. This growth reflects rising acceptance of diamonds in emerging markets and reinforces our commitment to reaching a wider consumer base.”
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, added: “Our expansion is anchored in Tier 2 and Tier 3 markets, which continue to emerge as key growth drivers. With a design portfolio of over 12,000 styles, we are well positioned to cater to diverse regional preferences. As we move towards 200 exclusive showrooms by Diwali 2026, our focus remains on building a retail network that is both extensive and locally relevant.”
With a strong emphasis on scale, accessibility, and community impact, KISNA continues to solidify its position in India’s evolving diamond and gold jewellery landscape.