Honoring Grit, Innovation, and Sustainable Advancement
Ahmedabad: In a groundbreaking celebration of resilience, creativity, and sustainable progress, Mirchi, India’s leading entertainment brand, has joined forces with the Adani Group to amplify the launch of their third film, centered around the captivating story of “Hum Karke Dikhate Hain.”
This campaign has made a significant impact in major Indian cities, driven by a unique combination of radio, digital, and on-ground activations. It features an unprecedented digital takeover by 100 RJs from Mirchi stations across the country, culminating in a Live Solar-Powered Radio Studio in Ahmedabad, powered by our very own Suraj Bhaiya!
Mirchi has launched a completely solar-powered live radio studio at Gurudwara Crossroads in Thaltej. This initiative showcases how renewable energy can energize not only sectors like agriculture, healthcare, and education, but also the entertainment industry.
This groundbreaking initiative formed a key part of a campaign aimed at emphasizing the significance of clean energy while honoring the remarkable influence of Suraj Bhaiya. The entire setup relied entirely on solar panels, resulting in a genuinely zero-emission broadcast.
The live show showcased Mirchi’s cherished RJs — RJ Krutarth and RJ Urvi — who enthralled both listeners and attendees with their engaging discussions, interactive activities, and trivia focused on solar energy. The duo shared uplifting stories about how Suraj Bhaiya is empowering communities, while also emphasizing Adani Solar’s pioneering initiatives to make renewable energy both accessible and impactful.
This initiative also reflects Adani Group’s steadfast commitment to the motto “Hum Karke Dikhate Hain” — a promise to transform bold ideas into tangible outcomes. By delivering an entire live broadcast powered entirely by solar energy, Adani and Mirchi showcased that innovation and perseverance can lead us toward a more sustainable future.
At the heart of this campaign lies Adani’s recently unveiled solar film, which highlights the company’s unwavering dedication to renewable energy and sustainability. As the film paints a bright solar future for India, Mirchi RJs come together to embody the spirit of action with the rallying cry — “Hum Karke Dikhate Hain.”