Festive campaign offers customers a chance to win 823 vehicles, including 247 cars and 576 scooters, with three lucky draws scheduled through the first week of December
National : KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has announced the nationwide rollout of its ‘KISNA Shop Sparkle Win Campaign ’26’ across 218 cities in 24 states, giving customers an opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.
Under the campaign, customers purchasing diamond jewellery worth ₹25,000 will receive one lucky draw coupon, while purchases of gold jewellery worth ₹75,000 will qualify for one coupon. The campaign will feature three lucky draws and will continue until the first week of December 2026, with the final draw featuring the car prizes.
Designed around the festive jewellery-buying season, Shop Sparkle Win aims to add greater excitement and engagement to customers’ purchase journeys. Eligible coupon holders will be invited to their respective KISNA stores, where winners will be selected through a live ballot process, bringing the campaign closer to customers across the brand’s retail network.
Speaking about the campaign, Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said: “Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”
Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said: “Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive throughout the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
The campaign is being supported through BTL activations, social media initiatives and digital campaigns across key markets. The initiative builds on KISNA’s earlier customer engagement programmes, including its Bumper Lucky Draw, and reflects the brand’s continued focus on strengthening its retail proposition and creating more rewarding and engaging jewellery-buying experiences.
With its nationwide reach and multiple prize opportunities, KISNA Shop Sparkle Win Campaign ’26 is positioned as a festive-season initiative designed to bring together jewellery, celebration and customer rewards across markets in India.