Mumbai: Samarya Creation, India’s first integrated creator economy company, today announced the launch of Aumora Music, an independent, artist-first music label, with legendary lyricist Sameer Anjaan as its founding partner. The announcement was made at a press conference in Mumbai, attended by key leadership and industry artists.
Aumora Music aims to redefine the Indian music landscape by prioritising creative depth over algorithm-driven output. Built on a co-creation model, the label focuses on nurturing emerging talent while preserving the essence of meaningful songwriting. With over 150 original compositions ready for release and 19 tracks already live across 150+ streaming platforms, Aumora enters the industry with a strong creative pipeline.
Backed by Phonographic Digital Limited (PDL) for global distribution and rights management, Aumora ensures transparency, artist protection, and monetisation across platforms. Its multi-genre catalogue spans Bollywood, devotional, folk, rap, and contemporary music, catering to diverse audiences.
As part of Samarya Creation’s larger ecosystem, Aumora Music offers artists access to cross-platform promotion, live events, and mentorship, positioning itself as a long-term creative home for India’s next generation of musicians.