In a significant development, Apollo Tyres revealed its logo on the Indian men’s cricket team jersey for the first time today in Ahmedabad, India. This announcement follows the recent unveiling of a prestigious three-year strategic partnership with the Board of Control for Cricket in India (BCCI), just before the opening Test match against the West Indies.
This represents a major milestone in the partnership, occurring just two days after the Apollo Tyres logo made its debut on the sleeves of the women’s team jerseys during their match against Sri Lanka in Guwahati.
Cricket, frequently referred to as the heartbeat of the nation, occupies a cherished spot in the hearts of countless fans. The Apollo Tyres logo displayed on the jerseys of both the men’s and women’s teams represents a profound commitment to nurturing the sport and honoring the nation’s fervor. The company perceives this collaboration not merely as a strategic alliance but as a significant source of national pride.
Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, said, “Our logo appearing on the Indian cricket teams’ jerseys is a moment of great honour for us. Cricket unites the nation like no other sport, and through this association, we aim to go the distance with the teams and their supporters, embodying the spirit of determination, resilience, and excellence.”
The partnership underscores Apollo Tyres’ dedication to fostering talent and contributing to the vibrant cricketing culture of the country. As the teams take to the field adorned with the company’s emblem, Apollo Tyres looks forward to going the distance on a journey of shared victories and inspiring moments.