All upcoming releases from the celebrated Gujarati folk legend will be exclusively available on Saregama Gujarati, starting in June 2025.
Mumbai: In a significant development for the Gujarati music scene, Saregama India is thrilled to announce that it has signed Jignesh Barot (Kaviraj) as an exclusive artist for Saregama Gujarati. Renowned for his captivating voice and strong ties to Gujarat’s folk heritage, Jignesh Barot will exclusively release all his forthcoming music through Saregama Gujarati, beginning in June 2025.
This partnership also involves the acquisition of Jignesh Barot’s official artist channel, representing one of the largest digital transitions in the Gujarati music scene. Until now, Barot’s music has predominantly been distributed by Ekta Sound. With this change, Saregama Gujarati now becomes the new platform for all upcoming content from this folk legend.
This announcement comes on the heels of the remarkable success of Jignesh Barot’s chart-topping hit “Madhro Darudo,” a standout track from the 2024 Gujarati film Hahacar. Lauded as one of the most significant Gujarati film songs of the year, it enchanted audiences with its vibrant energy, cultural richness, and Barot’s distinctive vocal style. Its immense popularity across streaming platforms and social media has solidified Barot’s status as a leading figure in the regional music scene and paved the way for this groundbreaking collaboration with Saregama Gujarati.
Kartik Kalla, VP – Music, Saregama, shared his excitement: “We’re thrilled to welcome Jignesh Barot — the undisputed king of Gujarati folk music — to the Saregama family. This collaboration is not just a partnership; it’s a celebration of Gujarat’s rich musical heritage. With Jignesh’s powerful voice and storytelling, and Saregama’s legacy and reach, we aim to create new milestones in the regional music space. This move reflects our continued commitment to honouring India’s diverse cultural soundscape and bringing authentic, soul-stirring music to audiences across the globe.”
With this exclusive collaboration, Saregama Gujarati is poised to offer an exciting array of folk, festive, and contemporary music, showcasing the vibrant sounds of Gujarat to millions of listeners on all major digital and social media platforms.