National : On the occasion of International Women’s Day, jewellery brand Kisna Diamond and Gold Jewellery paid a heartfelt tribute to womanhood by temporarily renaming itself “Radha Diamond and Gold Jewellery” for a day, celebrating the strength, compassion, grace, and resilience that women embody.
The name Radha was chosen as a timeless symbol of feminine power, dignity, and nurturing spirit. Through this gesture, the brand sought to honour the countless women whose quiet courage and unwavering presence shape families, communities, and society every day. On March 8, Kisna showrooms across the country adopted a distinctive Radha-themed look, visually reflecting the spirit of wisdom, strength, and grace associated with the name. The initiative formed part of a wider campaign across print, retail, and digital platforms, highlighting the importance and influence of women in everyday life.
As part of the celebrations, Kisna stores also hosted special Women’s Day engagements to recognise and appreciate women customers and employees. Adding a personal touch, store teams wore name badges honouring the most important woman in their lives—paying tribute to mothers, daughters, sisters, partners, and mentors who inspire them.
Speaking about the initiative, **Ghanshyam Dholakia, Founder and Managing Director of the Hari Krishna Group, said the gesture was intended to recognise the profound influence women have in shaping lives and communities. Through this initiative, Kisna aimed to move beyond conventional Women’s Day celebrations and offer a meaningful tribute to the enduring strength, compassion, and influence of women. The campaign received appreciation across the country, both on social media and through in-store engagement.