Ahmedabad : Cycle Pure Agarbathi, one of India’s most recognised agarbathi brands, has completed 77 years in the FMCG sector, marking a journey that began in Mysuru and now spans more than 75 countries. The company continues to position itself as a global ambassador of Indian fragrance traditions, combining heritage with modern innovation.
Producing over 12 billion incense sticks annually, Cycle Pure has built a reputation for quality and safety through eco-friendly sourcing, multi-stage quality checks, and advanced laboratory testing to ensure consistency and purity. The brand is also recognised as the world’s first carbon-neutral agarbathi manufacturer, supported by renewable energy adoption, afforestation initiatives, and verified carbon credit programs. As part of its sustainability roadmap, Cycle Pure is steadily moving toward plastic-free packaging.
Highlighting the Gujarat market, Amarnath Datta, Chief Sales and Marketing Officer, said Ahmedabad continues to show strong demand for variants such as Three-in-One, Heritage Chandanam, and Lia Prime Rose. The company is also exploring region-specific launches, including devotional dhoop sticks and locally inspired fusion fragrances.
Cycle Pure has expanded beyond incense sticks to offer a full range of pooja essentials, including Naivedya Cup Sambrani, camphor products, puja kits, and samagri sets, along with modern lifestyle offerings like room fresheners and essential oils—bridging traditional rituals with contemporary living. Beyond business, the company continues its social initiatives, notably a women empowerment project in Gadchiroli, along with education programs, rural healthcare camps, and skill development initiatives.
To engage younger consumers, Cycle Pure has strengthened its presence across e-commerce and quick commerce platforms while leveraging cricket sponsorships to enhance brand recall. In Gujarat, the company maintains a strong presence across urban and rural markets and plans to expand further into tier-2 and tier-3 towns over the next two years, with a focus on eco-friendly innovation and deeper cultural engagement.