Mumbai : KISNA Diamond and Gold Jewellery, the flagship jewellery brand of the Hari Krishna Group, has announced the appointment of Rajeev Toshniwal as Chief Financial Officer (CFO). The move comes as the brand accelerates its retail expansion and strengthens its omnichannel footprint across Bharat.
In his new role, Toshniwal will lead KISNA’s finance, strategy, compliance and governance functions, partnering closely with the leadership team to support scalable growth, strengthen financial controls and enhance operational efficiency as the brand expands nationally.
A Chartered Accountant and Company Secretary, Toshniwal brings over two decades of experience across retail, FMCG and apparel sectors. He has held senior finance leadership positions at organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group, and has extensive expertise in managing large multi-location retail networks, improving store-level profitability and strengthening governance frameworks.
The appointment aligns with KISNA’s ongoing expansion through an asset-light retail model, with strong momentum across franchise and shop-in-shop formats, particularly in Tier 2, Tier 3 and emerging markets. The brand has also enhanced its omnichannel capabilities, integrating digital discovery with offline inventory and fulfilment to drive assisted commerce and improve conversion rates at the store level. Alongside network expansion, KISNA continues to focus on design-led innovation, accessible diamond jewellery and transparent customer policies aimed at building long-term trust.
Commenting on the appointment, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and KISNA Diamond and Gold Jewellery, said, “As KISNA scales its retail presence across the country, building a strong leadership team is critical. Rajeev’s deep understanding of retail finance and governance will add significant strength to our leadership bench and support the brand’s long-term growth vision.”
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, added, “KISNA is at a key inflection point, with rapid expansion across Bharat and rising demand for accessible, design-led diamond jewellery. Rajeev’s appointment will sharpen financial discipline, execution and scalability as we grow.”
Expressing his enthusiasm, Rajeev Toshniwal, CFO, KISNA Diamond and Gold Jewellery, said, “KISNA has built a strong foundation rooted in trust, accessibility and design. I look forward to working closely with the leadership team to strengthen financial systems and support the brand’s next phase of profitable growth across India.”