National : KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has announced plans to add 1,200 new employees in FY26, strengthening its workforce in line with its accelerated nationwide expansion and growing omnichannel presence. The hiring push builds on a strong momentum in FY25, during which the brand onboarded over 1,000 employees across retail and corporate functions. The upcoming recruitment will support new store launches, evolving retail formats, leadership strengthening, and deeper on-ground execution across markets.
KISNA’s operations are further supported by a robust manufacturing base of more than 1,700 employees at its Surat facility, which handles end-to-end diamond and gold jewellery manufacturing, reinforcing the brand’s focus on craftsmanship, quality, and scale. As part of its growth strategy, the brand has also introduced several new-age roles across design, data, and digital functions. These include AI-assisted jewellery designers, data analysts, influencer specialists, stylists, and a dedicated Head of Data Analytics—roles aimed at addressing changing consumer behaviour, particularly among Gen Z and modern women, who are increasingly design-driven, digitally influenced, and expressive in their jewellery choices.
Reflecting its commitment to inclusive growth, KISNA currently employs over 800 women across retail and corporate teams, underlining its focus on diversity, equal opportunity, and long-term career development.
Commenting on the expansion, Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “At KISNA, growth has always been driven by purpose. As we expand our footprint across India, investing in people remains central to sustaining trust, craftsmanship, and long-term value. This hiring milestone reflects our commitment to strengthening capabilities and making fine diamond and gold jewellery accessible to every Indian household.”
Mr. Parag Shah, CEO, KISNA Diamond and Gold Jewellery, added, “Jewellery consumption in India is evolving rapidly, led by Gen Z and modern women who are more design-conscious, digital-first, and expressive. Our hiring strategy mirrors this shift—from leadership and frontline teams to new-age roles in design, data, and influencer-led storytelling—ensuring we stay relevant while scaling consistently across channels.”
KISNA currently operates 120+ exclusive stores across India and continues to strengthen its omnichannel ecosystem, aligned with its vision of ‘Har Ghar KISNA’, while investing in people, leadership, and sustainable long-term growth.