Mumbai : Streax, one of India’s leading hair colour and care brands from Hygienic Research Institute (HRI), has announced Indian cricketing superstar Jasprit Bumrah as the brand ambassador for its breakthrough innovation—Streax Shampoo Hair Colour. The association is unveiled through a new nationwide campaign titled “Main Fast, Streax Super-Fast,” celebrating speed, confidence, and effortless style.
Renowned for his unmatched pace, precision, and consistency on the field, Jasprit Bumrah reflects the core promise of Streax Shampoo Hair Colour—fast, effective, and dependable performance. His disciplined image and widespread appeal make him an ideal ambassador for a product designed to deliver high-quality grooming results in minimal time. The campaign’s new television commercial brings this thought to life through a sharp, performance-driven narrative, positioning Streax as a smarter grooming choice for today’s fast-moving consumers.
Priced from ₹15, Streax Shampoo Hair Colour features a unique shampoo-based application that colours hair in just five minutes, redefining convenience in the hair colour category. With a strong leadership presence across West, North, and East India, Streax continues its mission to democratise hair colouring by making it quicker, simpler, and more accessible to Indian consumers.
Commenting on the association, Priyancka Puri, Senior Vice President – Marketing, Hygienic Research Institute, said: “We are delighted to welcome Jasprit Bumrah to the Streax family. Streax has always stood for confidence, beauty, and everyday glamour, and our Streax Shampoo Hair Colour brings that promise to life in the fastest way possible. Today’s consumers seek instant, high-quality results, and our super-fast formula delivers rich colour and shine in just minutes.
Bumrah’s precision, consistency, and high-impact presence make him the perfect fit for a brand that believes looking good should be quick, easy, and aspirational. ‘Main Fast, Streax Super-Fast’ perfectly captures the value we are bringing to the category.”
Sharing his thoughts on the collaboration, Jasprit Bumrah, who is represented by RISE Worldwide, said: “Consistency defines everything I do, whether in my game or in how I present myself. Partnering with Streax felt natural because their Shampoo Hair Colour stands for speed, confidence, and results you can trust. ‘Main Fast, Streax Super-Fast’ is a sentiment I genuinely connect with.”
The “Main Fast, Streax Super-Fast” campaign will be rolled out across television, digital, and social media platforms, showcasing Bumrah in a bold, confident, and contemporary avatar. The campaign reinforces Streax’s commitment to combining speed, style, and performance to meet the evolving grooming needs of Indian consumers.