Ahmedabad: Yes2Broker (Y2B), India’s first progressive real estate platform, has announced a suite of strategic, women-focused initiatives aimed at accelerating inclusive growth and deepening its presence across the country. The platform’s new roadmap combines incentives, entrepreneurship opportunities, and skill development programs—marking a significant step in Y2B’s mission to drive transparency, professionalism, and modernisation in the real estate sector.
At the centre of this rollout is the #Yes2Her campaign, a pioneering effort to promote women-led property ownership in India. Under the initiative, customers purchasing property in a woman’s name will receive an assured cashback of ₹1,00,000. Complementing this incentive, Y2B is also launching a nationwide program to onboard women as Channel Partners, with the vision of building one of India’s largest women-led sales and distribution networks in real estate. These initiatives are expected to strengthen the brand’s presence across major metropolitan cities and high-growth emerging markets.
The benefits extend beyond cashback. Women property owners in India already enjoy multiple financial advantages—including reduced stamp duty in several states, preferential home loan interest rates, and additional tax deductions on interest payments. Under government schemes such as Pradhan Mantri Awas Yojana (PMAY), women co-owners also qualify for subsidies and interest benefits. Y2B’s initiative thus amplifies these existing advantages, making property ownership more accessible and financially rewarding for women.
Speaking about the new programs, Ms. Rajni Asari, CEO & Co-founder, Y2B, said the company is committed to building a progressive and equitable real estate ecosystem. She emphasized that women are poised to play a transformational role in shaping the future of the industry, and Y2B aims to empower them with meaningful opportunities for ownership and enterprise.
Ms. Sugandha Sayal, Co-founder, Y2B, added that initiatives like #Yes2Her not only enhance women’s financial independence but also infuse the real estate sector with fresh leadership, trust, and diversity.
To support its growing network of partners, Y2B is introducing industry-aligned training modules covering real estate fundamentals, sales and negotiation strategies, market best practices, certifications, and ongoing mentorship. Channel Partners will also gain access to verified project inventory and qualified buyer leads—enhancing efficiency and improving conversion rates.
Beyond upskilling, Y2B’s model encourages women-led entrepreneurship, enabling partners to establish their own business units and earn brokerage-based income, contributing to long-term financial stability and sustainable livelihoods.
With these initiatives, Yes2Broker reinforces its position as a modern, trusted, and inclusive platform committed to elevating transaction transparency, strengthening partner networks, enabling women-led participation, and driving scalable growth across India’s real estate landscape.