Kolkata: The pre-launch campaign for Pitch to Get Rich, India’s inaugural fashion entrepreneurship reality show, kicked off with its vibrant “Men in Black” city activation across Kolkata. This campaign showcased a stunning visual display, featuring over 40 individuals clad in sleek black suits and carrying gold briefcases emblazoned with the Pitch To Get Rich logo, appearing at iconic locations throughout the city.
The “Men in Black” activation in Kolkata covered prominent city landmarks including KC Das & Tram Depot, Hathi Bagan Market, Forum Mall, Victoria Memorial, Camac Street, Park Street, and the High Court area. The high-energy activity drew massive public attention, sparking curiosity and social media buzz around the upcoming show.
“The activation reflects the core idea of the show—power, ambition, and opportunity,” said Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and the creative mind behind Pitch To Get Rich.
“The briefcase represents the opportunity that everyone carries, but only a few know how to unlock it. Adding to the excitement, the Kolkata and Mumbai activations also marked a collaboration between Pitch To Get Rich and globally renowned diamond merchant and UHNI investor Mr. Golubhai Badalia, as he ventures into the world of fashion, investment, and entertainment.
Mr. Golubhai Badalia, celebrated for his expertise in diamond grading, sourcing, and design, and his diversified investment portfolio across equity, pre-REITs, AIFs, and pre-IPO ventures, joins the platform as a key investor, bringing unmatched credibility and vision to Pitch To Get Rich. Pitch To Get Rich offers India’s emerging fashion entrepreneurs a once-in-a-lifetime opportunity to pitch their business ideas to top investors and fashion icons. The show features Akshay Kumar, Karan Johar, Malaika Arora, Manish Malhotra, and a panel of investors evaluating fashion-led businesses for funding worth ₹40 crore. The show premiered on Diwali, 20th October, exclusively on JioHotstar.