Following the success of Lotte Krunch, Subak & Shark have achieved yet another milestone in the realm of ice cream innovation in India.
Delhi: LOTTE India Corporation Ltd. has introduced a new product innovation to the Indian ice cream market with the launch of Subak & Shark. Drawing inspiration from Korea’s vibrant imagination and tailored to Indian preferences, these unique ice candies feature refreshing flavours, slushy textures, and playful shapes that are sure to delight consumers of all ages—kids, teens, and adults alike. This launch represents a significant milestone in India’s ice cream category, following the successful introduction of Lotte Krunch (India’s first Korean four-layered ice cream bar), and further emphasizes LOTTE’s dedication to providing bold, refreshing, and K-Cool product experiences for Indian consumers.
Inspired by Korea’s imagination and bold pop culture, Subak & Shark are not just ice candies; they are slush candies that make every bite an experience. Subak (which means watermelon in Korean) combines juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds” in a slice-shaped design. Shark delivers a dual orange–strawberry fusion in a striking shark shape, turning experience into playful engagement.
To amplify the launch, a vibrant K-culture campaign—blending K-pop energy with anime storytelling and built on the thought of ‘Refreshingly K-Cool’—highlights a candy experience that refreshes you. It brings the Subak & Shark world alive through 10 digital assets.
Rishabh Verma, Head of Marketing, LOTTE India Corporation Ltd., said, “Building on the success of Worldcone and Krunch, Subak & Shark embody LOTTE’s next phase of product innovation for India. These ice candies fuse Korean innovation to create a multisensorial snacking experience. Today’s consumers seek more than flavor—they want relevance and connection. Subak & Shark deliver just that, capturing the essence of modern snacking. This launch marks a key milestone in LOTTE’s mission to bring the spirit of K-Culture to the world, one refreshing bite at a time”
Ankit Dubey, Sr. Brand Manager, LOTTE India Corporation Ltd., added, “Subak & Shark make ice candies fun, expressive, and culturally inspired. Whether its kids enjoying the playful shapes, teens creating shareable moments, or adults indulging in nostalgia, these products are crafted to go beyond refreshment and deliver delight. It is an immersive experience that connects emotionally with consumers. With this launch, we are strengthening our category leadership and continuing LOTTE’s journey of bringing world-class innovation to India.”
Priced at ₹20 for a 75 ml pack, Subak & Shark are accessible to consumers nationwide. Distribution will cover 50,000+ outlets across India, including modern trade, general trade, Q-commerce platforms, and Havmor-exclusive parlours. Vibrant in-store visibility will ensure strong recall across retail touchpoints.
With Subak & Shark, LOTTE strengthens its dedication to delivering playful and refreshing innovations to a broad audience, allowing consumers everywhere to snack, sip, and enjoy.