Ahmedabad: The Wagh Bakri Tea Group, renowned as one of India’s most reliable tea brands, has unveiled Wagh Bakri Royale, its finest tea to date. This launch represents a remarkable milestone in the group’s rich history spanning over 130 years. This super-premium blend has been meticulously crafted for contemporary and discerning consumers who desire authenticity and indulgence in each sip.
Made from 100% carefully selected leaves from the finest Assam tea gardens, Wagh Bakri Royale offers an exquisite blend of high-grown long leaves and strong CTC teas. This combination results in a bold flavor, a vibrant Kesari hue, and an enchanting aroma that elevates your tea-drinking experience. Wagh Bakri Royale distinguishes itself with its exceptional taste, unrivaled strength, and refined character, making it the brand’s most premium offering to date.
Wagh Bakri Royale represents a strategic enhancement to the Wagh Bakri Tea Group’s lineup and marks its first significant launch in the CTC/black tea category in almost thirty years. This tea has been crafted specifically for premium tea enthusiasts and connoisseurs in search of an extraordinary flavor and a robust aroma.
Commenting on the launch, Sanjay Singal, Chief Executive Officer of Wagh Bakri Tea Group, said, “Wagh Bakri Royale is our finest blend to date. As a brand rooted in tradition yet attuned to the future, we are committed to leading the tea category through innovation and offerings driven by deep consumer insights. The aspirational generation is driving a trend toward premiumisation. Today’s customers value exceptional experiences and are willing to pay for the best. This inspired us to create Wagh Bakri Royale, a premium tea that delivers both taste and experience.”
In contrast to traditional options, Wagh Bakri Royale presents a unique combination of long leaf and CTC tea, offering a rich and layered flavor profile that delights even the most discerning tastes. You can find it in premier ‘A’ class outlets, upscale standalone stores, modern retail formats, and leading e-commerce platforms.
Wagh Bakri Royale was first introduced in Ahmedabad and Vadodara, capitalizing on the Wagh Bakri Tea Group’s solid regional presence and extensive distribution network. Additional market launches are expected in the near future.
Wagh Bakri Royale resonates with legacy households that have relied on Wagh Bakri premium leaf tea for generations, as they seek to enhance their tea experience for the younger generation. With its bold flavor, enduring aroma, and a well-balanced, satisfying taste, Wagh Bakri Royal is ready to establish new standards in the premium tea market.