Over the past eight years, the company has awarded bridal bonuses totaling over ₹5.35 crore to 423 eligible employees.
Rajkot: In a commendable demonstration of women-focused workplace initiatives, Gopal Snacks, a prominent player in India’s organized traditional snack industry, has implemented a special Kanya Vivah bonus. This financial gift is provided to unmarried female employees at the time of their marriage. Launched in 2016, this initiative has distributed over ₹5.35 crore to date, providing substantial support to women as they begin this new chapter in their lives.
The Kanya Vivah bonus is awarded to unmarried female employees who have served for a minimum of one year and resign within 90 days of their marriage, specifically to assist them in their new journey. Over the past eight years, 423 daughters have taken advantage of this initiative, which offers individual bonuses that can reach up to ₹11.20 lakh, depending on their length of service and position within the organization. The initiative not only reflects Gopal Snacks’ commitment to women’s empowerment but also highlights the emotional and cultural significance of supporting women during their marriage.
Raj Hadvani, CEO of Gopal Snacks, said, “The Kanya Vivah bonus is our way of showing gratitude to our female employees for their dedication and service. Marriage is an important milestone, and we believe it is our duty to support them emotionally and financially as they begin a new journey.”
From Rs. 24.34 lakh disbursed to 30 employees in 2016-17 to Rs. 1.08 crore awarded to 87 employees in 2020-21, the bridal bonus has become one of the company’s most respected and valued employee benefits. In 2023-24, 39 women received Rs. 66.02 lakh, with the highest individual bonus being Rs. 6.56 lakh.
Structured under Gopal Snacks’ Kanya Vivah Yojana policy, the initiative follows a rigorous eligibility process. Eligible employees typically inform HR about their upcoming marriage and submit a formal resignation in advance. The bonus is disbursed at the end of their employment with the company. To make it even more special the cheques are handed over to daughter’s family members by senior management. The considerate initiative is in line with Gopal Snacks’ goal of fostering an inclusive and supportive workplace culture where women are genuinely appreciated.