A collaboration founded on culture, community, and innovation signifies the Indian star’s inaugural association with an eyewear brand.
India: Oakley has announced Indian cricket sensation Shubman Gill as its new brand ambassador and the face of the “Artifacts from the Future” campaign in India. Shubman Gill has quickly established himself as one of the most exciting young talents in global cricket. Known for his remarkable consistency, graceful stroke play, and incredible composure under pressure, Gill has won the hearts of fans worldwide and emerged as a rising star across all formats of the game. His inspiring journey and accomplishments serve as a beacon of motivation for India’s youth, illustrating the power of dedication and excellence.
Expressing his excitement about the collaboration, Shubman Gill stated, “I’m thrilled to partner with Oakley, a brand that embodies performance, progression, and passion—values that resonate deeply with me. Oakley has been a key part of my cricketing journey every time I step onto the field. Their innovative lens and frame technologies enhance my performance, and I love how stylish they are!”
As a game-changer, Shubman is redefining excellence in every aspect. Renowned for his leadership and influence in Indian cricket, his distinctive style perfectly aligns with Oakley’s bold and innovative spirit. Together, they merge sport and culture, inspiring a new generation to embrace their authentic selves and push their limits.
Regarding this partnership, Sahil Jandial, Senior Brand Business Manager at Oakley, commented, “Oakley is deeply rooted in sports and is part of the culture and community of athletes who push the boundaries of performance. Shubman, with his unwavering pursuit of perfection and progress, embodies the Oakley spirit. I am confident that this partnership will inspire millions to stay the course until they become the best version of themselves…and then some!”
Joining Team Oakley, Shubman is part of an elite lineup of world-class athletes in the Oakley-verse, including stars like Kylian Mbappe, Damian Lillard, and Patrick Mahomes II—remarkable figures in culture and sport who are forging their own paths.
Marking a transition from the past and crafting a new future, Gill’s unique vision resonates with Oakley’s ethos of innovation, blending performance with style.
Celebrating fifty years of transforming innovation into cultural icons, Oakley® is embarking on a new chapter. Introducing Artifacts From The Future—a groundbreaking era of inventions crafted for tomorrow, available today, and inspired by influences that transcend the game, resonate through culture, and accelerate what lies ahead.
From Sub Zero to Eye Jacket, and from Mars to Medusa, Oakley’s designs have redefined the landscape—from the winner’s podium to the runway, to the main stage, and beyond. Artifacts from the Future are designed for 2075 and brought to life in 2025, all articulated in the signature style that has characterized Oakley for fifty years. Featured on some of the most influential cultural icons of our time, Plantaris is a high-wrap piece of future-facing art destined to become an artifact of the future. The collection also includes additional high-wrap eyewear, such as Lateralis, a heritage-inspired, future-ready silhouette, and Masseter, a minimalist design inspired by ’90s and early ’00s Oakley® innovations.
After fifty years of pioneering innovation, Oakley is poised for this moment. Step into the next chapter with Artifacts From The Future, launching in May.